Digital Analytics, what is it and why is it important for your business? Part Two

Implementing and undertaking analytics of your website’s data is not a small or menial task. Although it is a necessary one. Survey’s today show that daily internet usage plays a significant role in the everyday lives of consumers. Only when developing a strategy to fit your unique business goals or objectives. Can the potential and power of your digital data, through analytics truly be unlocked.

Key aspects involved in creating a successful digital strategy;

  • Planning – creating a strategic roadmap with prioritised activities and clear goals.
  • Awareness – Increasing site reach with agreed-upon targets and optimised keywords.
  • Insights – Personalising optimisation for better user experience and site flow.
  • Engagement – Customer research and targeted personalisation for increasing loyalty and retention.
  • Identification -Defined brand identity. Communicated brand benefits with an establish an emotional connection from users.
  • Management – Value based Key Performance Indicators with a measured growth approach.

Digital marketing strategies are slowly but surely becoming the norm. With the majority of companies at 51% have developed a basic or complex form of a digital plan. With the minority of 49%, that are missing opportunities for increased growth, through poor targeting and optimisation.

Beginning to understanding the online marketplace and where to get your share.

Traditional business practices and channels. While applicable, are accelerated when competing in the online marketplace. Fortunately we are equipped with amazing insights into online behavior. Including statistics, up to and not limited to competitive industry benchmarking!

An opportunity presents itself, for your business to stand out. By implementing a digital strategy you begin to carve out your piece of the online market. Presenting your brand identity to targeted users, that will identify and connect with your brand. Creating and retaining a loyal customer base.

Your company is being left out

When you omit to put the company resources, needed to create a digital strategy. Maintaining a presence in the online marketplace is difficult. You are making the conscious decision to be the business that turns away potential customers. Probably to your competition.

You could be spending less and saving more of your company resources

You have come to terms with the fact that marketing online and maintaining an online presence is a necessity, check. Your company has an online marketing budget, check, check. That’s great! But if you are spending your hard earned money without a digital strategy. You are wasting company resources.

You’re treading water not joining the race

Knowing where to shoot, will inevitably make it easier to hit the target. You may not hit the target on the first or second go. Each time you took your shot you were able to gauge your distance according to your adjustment. Attempting the shot again with your adjustment. Making your successful shot an inevitability. A digital strategy will assure your company a direction with measurable results.

Explore and define your company direction

What is it that you want your company to achieve in the online marketplace? This question, asked when creating a digital strategy. Makes us think about our company’s direction and helps us to determine aspirations for our business in a digital application. Defining and creating business goals and objectives, means that you are more likely to put the necessary resources to achieving and meeting those goals.

Get to know your audience and define potential customers

The opportunity to get to know your audience has never been more prevalent than it is right now! Learn about your user’s activity on your site. Including but not limited to, when they visited. If they returned and the time frame that they returned in. Individual user activity by IP address. User’s age, gender, and interests. The language they speak and country or region their browsing from. Even down to, which type of device their browsing on.

Competition

Your business’s approach to your digital data determines your market share in the digital environment. If your competition is devoting more company assets to analysing and optimising. The results from their digital data and applying those statistics to create strategies for their website. While you employ an ad-hoc approach, they will be taking your share of the digital marketplace.

Your digital data needs the proper attention

While digital data and the powerful tool, Google Analytics can provide you with valuable resources. An analyst without industry know-how. Will squander that precious data and waste your business’s monetary assets.

It is important to allocate and dedicate the necessary resources. To planning, analysing and implementing the correct strategies. To gain the most from your digital data and Google Analytics.

Better Site Optimisation

Having a digital strategy is a process. A plan that you can measure against and monitor to ensure your pathway in the digital environment is free from stones and scuffs. When you revisit and continuously track your business’s progress against that strategy. You can make small or large changes to key aspects of your website or marketing campaigns. Promoting continuous improvement and the ability to respond to competitive threats productively.

Digital data returns your company with a varied scope and quantity of statistical data. Not all statistics are necessary or pertinent to your business’s objectives. With over 2.5 billion users worldwide, on the internet. Working, shopping and playing online. The potential audience reach for your business is undeniably immense.

When your company’s website, promotes a new service or product. That product or service becomes available to a internet audience of at least 2.5 billion. Take a low ball percentage and stipulate that only 1 % of those users, visited your offer and are interested or have the means to purchase. That’s an audience of 25 000 000, you would not have had offline. By narrowing down your audience, you can save company’s resources. Obtaining targeted users that will bring, valuable traffic for your business. Resulting in the maximum return on investment through your digital analytics data.

The true power and beauty of your digital data are revealed through, segmentation.

Receiving unwanted emails or a spam marketing grab at attention. Leaves potential customers with a bad taste in their mouth. This forceful use of “promotion” pushes users away. Valuable SEO (Search Engine Optimisation), consisting of both short and long-tailed keywords. Organic promotional materials and mediums such as Google; Yelp; Facebook or Twitter. Helps promote healthy targeted traffic to your website. By sending bulk emails to mass addresses. You could damage your brand image and online presence. Wasting your time and the time of others with this digital marketing effort.

Segmentation used as the name suggests, to create segments of your digital statistical data. In accordance with your business objectives. When you are marketing and promoting using segmentation you are reaching those users that matter the most to your business. Potential customers that are interested, able and willing to buy your product or service. This potential revenue stream is available to your business. It is not hard to get or unethical to retrieve. With the understanding of how to collect and interpret and analyse that digital data. You can create a personalised shopping experience, for your users. To maximise your conversion rate.

A new age of statistical digital data is now open to your business. with the analyst behind the data playing a significant role in the accurate measurement of that data. Applying those insights to a digital strategy. Improving your audience’s personal journey through your website.

With Google Analytics and an analytics consultant, your business can begin to truly understand it’s audience. Meeting business objectives and striving for new heights. While increasing your overall sales and customer relations.

By | 2018-04-16T11:08:30+00:00 March 3rd, 2018|Digital Analytics|0 Comments

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