Digital Analytics, what is it and why is it important for your business? Part One

The business world is changing. The need to understand your audience is on the increase. Creating a demand for real-time analytics and the statistical data it can provide.

Explore how digital data and its analysis can affect your business. The benefits of implementing a digital strategy to delve into the online environment. Learn the importance of segmentation in regards to that digital data.

The latter part of the 1990’s dawned a new way of life. With the commercial introduction of the internet and its facilities. Such as email and online search, as well as our focus today: digital data. The internet has since propelled its users forward. Reshaping traditional communications and business practices in communities globally.

The presence of digital statistical data and the important role it plays in our day to day lives is evident. If you think that have yet to see this evidence, take a moment to think again. When you do, you will see a variety of ways that digital data collection has affected your life. One example is, the personalised coupons you receive from your local stores. Another, the targeted adverts you scroll past on your favorite social networking platforms.

With the current internet user figure suggesting, that there are more than 2.5 billion users worldwide. Digital analytics has become an industry force to be reckoned with. The illusion that data collection is only now prevalent in our lives is that, an illusion. With more people accessing the internet every day. The statistical data that has been collected as a standard, for large businesses. Is now just, more relevant and more useful than ever before.

So, should you remain as “just a number” in the world of digital data? While larger companies flourish with heaps of statistics?

No, you should claim your data and manipulate your digital statistics to benefit your business.

How do you step out from the statistics, to make that difference to your business?

First; let us come to terms with the fact that the game has changed.
Digital statistics collected on a large scale, have made connecting with and understanding one’s audience a possibility. Not only to large corporate entities but small and medium enterprises alike. Allowing them profound insights into their customer’s behavior and website’s success rate.

Secondly, let’s admit that the crowd’s expectations are not the same. These are modern consumers seeking a personalised user experience. No longer satisfied with a generalised “blanket approach”.

So what does this mean for your business and your customer approach?

While we have been afforded these impressive insights. That can influence how we understand our users and the actions they undertake. A bar has now been raised. Modern customers need a faster and more personalised online experience. Through the channels, they feel most comfortable using.

When collecting data particularly in the volumes made capable by the internet. We need tools to help gain invaluable insights into our audience’s lives, preferences, and desires. That’s where Google Analytics and a specialised analytics consultant come in.

Google is the worldwide search market leader, ranking highest in unique visitors and core searches. This industry recognised giant has made a name for itself, in excellence above their market-related competition. The developers at Google did not let us down when creating the Google Analytics system, “they know what was clicked on last summer”.

Whether investigating coupon codes, returning visitors, monitoring email campaigns or page views. There are endless ways that, Google Analytics when utilized correctly, can present opportunities. In the application of small, medium or large businesses.

Google Analytics is a powerful system, for collecting your digital data and once your data has been collected. This power is only fully recognised, once your digital data has been analysed. Then orchestrated in accordance with your business objectives. What you get out of this system depends on the level of strategy you put in and the analyst behind the metrics.

Adept analysts realise that your potential customer’s behavior is that of an individual, not a number. Their visit to your website is a journey through their buying cycle. Development of a digital strategy, with the emphasis on fulfilling those individual’s needs, will increase sales and retain valuable traffic.

Implementing and undertaking analytics of your website’s data is not a small or menial task. Although it is a necessary one. Survey’s today show that daily internet usage plays a significant role in the everyday lives of consumers. Only when developing a strategy to fit your unique business goals or objectives. Can the potential and power of your digital data, through analytics truly be unlocked.

Key aspects involved in creating a successful digital strategy;

Planning – creating a strategic roadmap with prioritised activities and clear goals.

Awareness – Increasing site reach with agreed-upon targets and optimised keywords.

Insights – Personalising optimisation for better user experience and site flow.

Engagement – Customer research and targeted personalisation for increasing loyalty and retention.

Identification -Defined brand identity. Communicated brand benefits with an establish an emotional connection from users.

Management – Value based Key Performance Indicators with a measured growth approach.

Digital marketing strategies are slowly but surely becoming the norm. With the majority of companies at 51% have developed a basic or complex form of a digital plan. With the minority of 49%, that are missing opportunities for increased growth, through poor targeting and optimization.

Check back soon for part two, where we dive deeper into digital strategies and learn more about targeted data…

By | 2018-04-16T10:57:28+00:00 January 4th, 2018|Digital Analytics|0 Comments

About the Author:

Leave A Comment